Bordeaux

MSc in Marketing Analytics & Data Intelligence

Intake
January / September
Duration
2 years
School
Paris School of Business
Level
Master
Campus
Paris
Language
English

Program's objective

 

The MSc in Marketing Analytics & Data Intelligence at Paris School of Business aims to equip students with the necessary skills to analyze consumer data and make effective marketing decisions.

With the growing amount of available consumer information, the ability to analyze and interpret data has become essential.

Students will learn how to forecast and influence business decisions using insights derived from modeling, analytics techniques, and consumer data.

 

Skills developped

 

  • Data Analysis and Interpretation – Proficiency in analyzing consumer data to extract actionable insights, enabling informed decision-making in marketing strategies. 
     
  • Strategic Marketing Decision-Making – Capability to integrate data-driven insights into the formulation and implementation of marketing strategies.  
     
  • Market Analysis & International Expansion –  Identifying trends and opportunities in global luxury markets.
     
  • Technical Proficiency in Analytical Tools – Learn how to use Python, Excel and others
     

  • Understanding of the Marketing Environment –  Enhanced ability to analyze and adapt to various marketing environments, including during periods of crisis.  

     

Curriculum strengths

 

  1. Discover and use Python
     
  2. Data management with Excel
     
  3. Hybrid Learning Environment
     
  4. Exclusive Seminars 
     
  5. Multicultural Learning Environment
     

 

Etudiants PSB
  • The curriculum includes international development projects, where students present their work to industry's professionals, enhancing their practical skills and expanding their professional network.
     
  • The program features a mandatory study trip to London, providing students with direct exposure to international business environments and a deeper understanding of foreign markets.
     
  • Students' competencies are assessed through case studies, professional simulation exercises, and consulting projects, ensuring the practical application of theoretical knowledge.
  1. Advertising account management
     
  2. Brand management
     
  3. Market research analysis
     
  4. Customer relationship management
     
  5. Digital marketing management

 

Why choose this program? 

 

100% English-speaking 
program
 

 

Strong employability rate

 

 

Focus on emerging 
technologies
 

 

Prestigious reputation and
alumni network
 

 

International business 
exposure
 

 

89% of success rate